{"id":23914,"date":"2017-11-06T17:19:43","date_gmt":"2017-11-06T15:19:43","guid":{"rendered":"https:\/\/www.hostinet.com\/formacion\/?p=23914"},"modified":"2018-02-12T13:15:10","modified_gmt":"2018-02-12T11:15:10","slug":"por-que-tiendas-online-necesitan-diseno-web-adaptable","status":"publish","type":"post","link":"https:\/\/www.hostinet.com\/formacion\/tienda-online-comercio-electronico\/por-que-tiendas-online-necesitan-diseno-web-adaptable\/","title":{"rendered":"\u00bfPor qu\u00e9 las tiendas online necesitan dise\u00f1o web adaptable?"},"content":{"rendered":" <!-- x0 --><div style=\"min-height: 30px; margin-top: 0px; padding-bottom: 7px; z-index: 1;position: relative; float: none;\" class=\"social-container\"><\/div><p>\n\tSi vas a emprender un proyecto relacionado con el <strong>comercio electr&oacute;nico (ecommerce)<\/strong>, es probable que a la hora de empezar a<strong> dise&ntilde;ar tu tienda online<\/strong> te topes con el t&eacute;rmino<strong> &ldquo;dise&ntilde;o web adaptable&rdquo;<\/strong>; m&aacute;s conocido en ingl&eacute;s por<strong> &ldquo;responsive web design&rdquo;<\/strong>. Pero&hellip;\n<\/p>\n<h2>\n\t<strong><span title=\"What is a responsive website?\n\n\">&iquest;Qu&eacute; es responsive web design?<\/span><\/strong><br \/>\n<\/h2>\n<p>\n\t<span title=\"What is a responsive website?\n\n\"><strong>Se trata de una t&eacute;cnica capaz de adaptar un sitio web para que este se pueda visualizar perfectamente en cualquier dispositivo<\/strong>, por lo que, si se accede a dicho sitio desde la pantalla de un tel&eacute;fono m&oacute;vil o desde otra pantalla m&aacute;s grande, las p&aacute;ginas responder&aacute;n instintivamente <\/span><span title=\"and always look their best.\n\">y siempre se ver&aacute;n de la mejor forma posible que permita el dispositivo en cuesti&oacute;n.<\/span>\n<\/p>\n<p>\n\t<span title=\"and always look their best.\n\">Para m&aacute;s detalles -&gt; <a href=\"https:\/\/www.hostinet.com\/formacion\/diseno-web\/que-es-responsive-web-design\/\" title=\"\u00bfQu\u00e9 es Responsive Web Design?\">&iquest;Qu&eacute; es Responsive Web Design?<\/a><\/span>\n<\/p>\n<p style=\"text-align: center;\">\n\t<img decoding=\"async\" alt=\"responsive web design\" src=\"https:\/\/www.hostinet.com\/formacion\/wp-content\/uploads\/2017\/11\/responsive-web-design.jpg\" style=\"width: 600px; height: 283px;\" \/>\n<\/p>\n<h2 style=\"text-align: center;\">\n\t<em><span title=\"and always look their best.\n\">Tu Hosting PrestaShop SSD &iexcl;Al mejor precio! <\/span><\/em><br \/>\n<\/h2>\n<p style=\"text-align: center;\">\n\t<span title=\"and always look their best.\n\"><a href=\"https:\/\/www.hostinet.com\/hosting-prestashop-ssd\/\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.hostinet.com\/formacion\/wp-content\/uploads\/2026\/04\/hosting_prestashop.jpg\" alt=\"Hosting PrestaShop\"><\/a><\/span>\n<\/p>\n<h2>\n\t<strong><span title=\"and always look their best.\n\">&iquest;Por qu&eacute; las tiendas online necesitan un dise&ntilde;o web adaptable?<\/span><\/strong><br \/>\n<\/h2>\n<p style=\"text-align: center;\">\n\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.hostinet.com\/formacion\/wp-content\/uploads\/2017\/11\/por-que-tiendas-online-necesitan-diseno-web-adaptable.jpg\" style=\"width: 600px; height: 399px;\" \/>\n<\/p>\n<p>\n\t<strong><span title=\"and always look their best.\n\">1. Las tiendas online con dise&ntilde;o web adaptable ofrecen una experiencia de usuario m&aacute;s positiva<\/span><\/strong>\n<\/p>\n<p>\n\t<span title=\"Have you ever visited a website on your phone and felt frustrated at having to painfully pinch and scroll to find the information that you were looking for?\">&iquest;Alguna vez has visitado una tienda online con tu tel&eacute;fono m&oacute;vil y te has sentido frustrado por tener que ampliar o reducir con dificultad el tama&ntilde;o de la pantalla para encontrar la informaci&oacute;n que estabas buscando? <\/span><span title=\"Did you feel enthused about doing business with that establishment?\">Seguro que no te entusiasmar&iacute;a demasiado comprar en un sitio que ofrezca una experiencia as&iacute;. <\/span><span title=\"In fact, according to Think with Google, \u201cwhen people have a negative brand experience on mobile, they are over 60% less likely to purchase from that brand in the future than if they have a positive experience.\u201d\n\n\">De hecho, hay estudios que afirman que <strong>las personas que tiene una experiencia de navegaci&oacute;n negativa en dispositivos m&oacute;viles, tienen m&aacute;s de un 60% de probabilidades de no comprar productos en esa tienda en el futuro o incluso no volver a visitarla<\/strong>. Algo que no pasar&iacute;a si la experiencia de navegaci&oacute;n fuera positiva. A todo el mundo le gusta poder comprar lo que quiere de la mejor forma posible. &nbsp;<\/span>\n<\/p>\n<p>\n\t<span title=\"In fact, according to Think with Google, \u201cwhen people have a negative brand experience on mobile, they are over 60% less likely to purchase from that brand in the future than if they have a positive experience.\u201d\n\n\">Dado que un dise&ntilde;o responsive adapta la web al dispositivo con el que se visita, ya sea un tel&eacute;fono m&oacute;vil, Tablet o PC, se consigue una<strong> experiencia de usuario m&aacute;s positiva <\/strong>y las estad&iacute;sticas demuestran que<strong> el 90% de las personas volver&iacute;an a comprar en esa tienda<\/strong>, y no solo eso, sino que probablemente la recomendar&iacute;an a familiares o amigos.&nbsp; <\/span>\n<\/p>\n<p>\n\t<strong><span title=\"In fact, according to Think with Google, \u201cwhen people have a negative brand experience on mobile, they are over 60% less likely to purchase from that brand in the future than if they have a positive experience.\u201d\n\n\">2. Los internautas usan varios dispositivos para realizar sus compras en Internet<\/span><\/strong>\n<\/p>\n<p>\n\t<span title=\"In fact, according to Think with Google, \u201cwhen people have a negative brand experience on mobile, they are over 60% less likely to purchase from that brand in the future than if they have a positive experience.\u201d\n\n\">Hace unos a&ntilde;os comprar desde el tel&eacute;fono m&oacute;vil no era tan f&aacute;cil como lo es hoy en d&iacute;a, por lo que las ventas a trav&eacute;s de estos dispositivos se han disparado, y las tiendas online han tenido que adaptarse para seguir siendo competitivas. <\/span>\n<\/p>\n<p>\n\t<span title=\"Did you know that \u201c61% of internet users start shopping on one device but continue or finish on a different one\u201c?\"><strong>&iquest;Sab&iacute;as que m&aacute;s del 60% de los clientes comienzan la compra en un dispositivo, pero contin&uacute;an o la terminan en otro diferente? <\/strong>Esto es algo que desconoce la gran mayor&iacute;a, pero seguramente debido a que navegar con el m&oacute;vil actualmente es muy sencillo buscar informaci&oacute;n en cualquier sitio, sin embargo, a la hora de tramitar el pedido parece que todav&iacute;a se sigue prefiriendo hacerlo desde un ordenador de sobremesa y no desde un dispositivo m&oacute;vil. <\/span>\n<\/p>\n<p>\n\t<span title=\"Did you know that \u201c61% of internet users start shopping on one device but continue or finish on a different one\u201c?\">Proporcionar un aspecto y funcionalidad similar en los diferentes dispositivos es crucial para la experiencia de los clientes. Lo mejor ser&iacute;a que acabaran la compra desde el dispositivo que la han iniciado, pero bueno, tampoco es que importe mucho si al final la compra se efect&uacute;a, aunque sea desde otro dispositivo diferente al del principio. <\/span>\n<\/p>\n<p>\n\t<span title=\"Also, social media is an element of marketing that e-commerce businesses cannot disregard.\">Adem&aacute;s,<strong> las redes sociales son un elemento de marketing que las tiendas online no pueden ignorar<\/strong>. <\/span><span title=\"Since the majority of social media is consumed through mobile, links that you share on your Facebook page or in your tweets will be viewed on various devices.\">Dado que la mayor&iacute;a de las redes sociales se consultan m&aacute;s a trav&eacute;s del m&oacute;vil que desde un ordenador de sobremesa. <\/span><span title=\"In order to avoid high bounce rates, it is imperative that your website be responsive.\n\">Para evitar unas altas tasas de rebote, es muy importante que la tienda online tenga un dise&ntilde;o responsive, ya que sino igual se pincha en uno de los enlaces y se va a parar a una p&aacute;gina de un producto que no se puede acceder correctamente desde el m&oacute;vil, lo cual al cliente no le va a hacer ninguna gracia&hellip;<\/span>\n<\/p>\n<p>\n\t<strong><span title=\"Google Penalizes Websites That Are Not Mobile-Friendly\n\n\">3. Google penaliza las tienda online que no son aptas\/compatibles con dispositivos m&oacute;viles<\/span><\/strong>\n<\/p>\n<p>\n\t<span title=\"It\u2019s no secret that Google has an affinity for responsive websites.\">No es ning&uacute;n secreto que <strong>Google tiene una cierta afinidad por las tiendas online con dise&ntilde;os responsives, as&iacute; como las que usan certificados de seguridad SSL<\/strong>. <\/span><span title=\"In May 2016, Google announced its decision to roll out an \u201cupdate to mobile search results that increases the effect of the ranking signal to help [their] users find even more pages that are relevant and mobile-friendly,\u201d meaning that if your website\">De hecho, una tienda online sin <strong>HTTPS<\/strong> trasmite poca confianza a los usuarios. <\/span>\n<\/p>\n<h3 style=\"text-align: center;\">\n\t<em><span title=\"In May 2016, Google announced its decision to roll out an \u201cupdate to mobile search results that increases the effect of the ranking signal to help [their] users find even more pages that are relevant and mobile-friendly,\u201d meaning that if your website\">Certificados SSL Hostinet<\/span><\/em><br \/>\n<\/h3>\n<p style=\"text-align: center;\">\n\t<a href=\"https:\/\/www.hostinet.com\/certificado-ssl\/\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.hostinet.com\/formacion\/wp-content\/uploads\/2024\/03\/banner_certificado_ssl.jpg\" alt=\"Certificado SSL\"><\/a>\n<\/p>\n<p>\n\t<span title=\"In May 2016, Google announced its decision to roll out an \u201cupdate to mobile search results that increases the effect of the ranking signal to help [their] users find even more pages that are relevant and mobile-friendly,\u201d meaning that if your website\">En mayo de 2016, el buscador anunci&oacute; su decisi&oacute;n de lanzar una actualizaci&oacute;n de los resultados de b&uacute;squeda m&oacute;vil para ayudar a los usuarios a encontrar a&uacute;n m&aacute;s p&aacute;ginas que fueran relevantes y optimizadas para dispositivos m&oacute;viles, lo que significa que,<strong> si una tienda online no es apta\/compatible con dispositivos m&oacute;viles, ser&aacute; penalizada por Google<\/strong>, con todo lo que ello conlleva&#8230;<\/span>\n<\/p>\n<h3>\n\t<strong><span title=\"In May 2016, Google announced its decision to roll out an \u201cupdate to mobile search results that increases the effect of the ranking signal to help [their] users find even more pages that are relevant and mobile-friendly,\u201d meaning that if your website\">Breve Conclusi&oacute;n<\/span><\/strong><br \/>\n<\/h3>\n<p>\n\t<span title=\"In May 2016, Google announced its decision to roll out an \u201cupdate to mobile search results that increases the effect of the ranking signal to help [their] users find even more pages that are relevant and mobile-friendly,\u201d meaning that if your website\">Tener una tienda online con un dise&ntilde;o responsive es la mejor soluci&oacute;n para que todo el mundo pueda consultar los productos que ofreces desde cualquier dispositivo manteniendo siempre la mejor calidad de visionado posible. &iexcl;Dise&ntilde;o responsive para tu tienda online!<\/span>\n<\/p>\n<p style=\"text-align: center;\">\n\t&iexcl;S&iacute;guenos en nuestras redes sociales: <a href=\"https:\/\/www.facebook.com\/hostinet\" target=\"_blank\" title=\"Hostinet Facebook\">Facebook<\/a> y <a href=\"http:\/\/twitter.com\/hostinet\" target=\"_blank\" title=\"Twitter Hostinet\">Twitter<\/a> @hostinet!<br \/>\n\t[ninja-popup ID=13602]<strong><span style=\"color:#FFFFFF;\"><span style=\"background-color:#008000;\"> &iexcl;SUSCR&Iacute;BETE GRATIS A NUESTRA NEWSLETTER, CLICK AQU&Iacute;! <\/span><\/span><\/strong>[\/ninja-popup]\n<\/p>\n<h3 style=\"text-align: center;\">\n\t<em><span title=\"Do you need help getting started with your responsive e-commerce website?\">Tu Hosting WooCommerce SSD &iexcl;Al mejor precio! <\/span><\/em><br \/>\n<\/h3>\n<p style=\"text-align: center;\">\n\t<span title=\"Do you need help getting started with your responsive e-commerce website?\"><a href=\"https:\/\/www.hostinet.com\/hosting-woocommerce-ssd\/\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.hostinet.com\/formacion\/wp-content\/uploads\/2024\/03\/banner_hosting_woocommerce.jpg\" alt=\"Hosting WooCommerce\"><\/a><\/span><\/p>\n<div style=\"min-height: 30px; margin-top: 0px; padding-bottom: 7px; z-index: 1;position: relative; float: none;\" class=\"social-container\"><\/div> <!-- x1 -->","protected":false},"excerpt":{"rendered":"<p>Si vas a emprender un proyecto relacionado con el comercio electr&oacute;nico (ecommerce), es probable que a la hora de empezar a dise&ntilde;ar tu tienda online te topes con el t&eacute;rmino &ldquo;dise&ntilde;o web adaptable&rdquo;; m&aacute;s conocido en ingl&eacute;s por &ldquo;responsive web design&rdquo;. Pero&hellip; &iquest;Qu&eacute; es responsive web design? Se trata de\u2026 <\/p>\n<div class=\"post-more\">\n<p><a class=\"btn button\" href=\"https:\/\/www.hostinet.com\/formacion\/tienda-online-comercio-electronico\/por-que-tiendas-online-necesitan-diseno-web-adaptable\/\">Sigue leyendo &rarr;<\/a><\/p>\n<\/div>\n","protected":false},"author":13,"featured_media":23915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,1923],"tags":[],"class_list":["post-23914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-web","category-tienda-online-comercio-electronico"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 las tiendas online necesitan dise\u00f1o web adaptable?<\/title>\n<meta name=\"description\" content=\"Las tiendas online con dise\u00f1o web adaptable ofrecen una experiencia de usuario m\u00e1s positiva. Google penaliza los sites que no tienen dise\u00f1o web adaptable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostinet.com\/formacion\/tienda-online-comercio-electronico\/por-que-tiendas-online-necesitan-diseno-web-adaptable\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 las tiendas online necesitan dise\u00f1o web adaptable?\" \/>\n<meta property=\"og:description\" content=\"Las tiendas online con dise\u00f1o web adaptable ofrecen una experiencia de usuario m\u00e1s positiva. Google penaliza los sites que no tienen dise\u00f1o web adaptable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostinet.com\/formacion\/tienda-online-comercio-electronico\/por-que-tiendas-online-necesitan-diseno-web-adaptable\/\" \/>\n<meta property=\"og:site_name\" content=\"Hostinet\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-06T15:19:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-12T11:15:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostinet.com\/formacion\/wp-content\/uploads\/2017\/11\/por-que-tiendas-online-necesitan-diseno-web-adaptable.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"399\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Raul Alaman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Hostinet\" \/>\n<meta name=\"twitter:site\" content=\"@Hostinet\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raul Alaman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hostinet.com\\\/formacion\\\/tienda-online-comercio-electronico\\\/por-que-tiendas-online-necesitan-diseno-web-adaptable\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hostinet.com\\\/formacion\\\/tienda-online-comercio-electronico\\\/por-que-tiendas-online-necesitan-diseno-web-adaptable\\\/\"},\"author\":{\"name\":\"Raul Alaman\",\"@id\":\"https:\\\/\\\/www.hostinet.com\\\/formacion\\\/#\\\/schema\\\/person\\\/7f2d10131293f0f5f8e101ff5fc8bbff\"},\"headline\":\"\u00bfPor qu\u00e9 las tiendas online necesitan dise\u00f1o web adaptable?\",\"datePublished\":\"2017-11-06T15:19:43+00:00\",\"dateModified\":\"2018-02-12T11:15:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hostinet.com\\\/formacion\\\/tienda-online-comercio-electronico\\\/por-que-tiendas-online-necesitan-diseno-web-adaptable\\\/\"},\"wordCount\":982,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hostinet.com\\\/formacion\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hostinet.com\\\/formacion\\\/tienda-online-comercio-electronico\\\/por-que-tiendas-online-necesitan-diseno-web-adaptable\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hostinet.com\\\/formacion\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/por-que-tiendas-online-necesitan-diseno-web-adaptable.jpg\",\"articleSection\":[\"Dise\u00f1o Web\",\"Tienda Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hostinet.com\\\/formacion\\\/tienda-online-comercio-electronico\\\/por-que-tiendas-online-necesitan-diseno-web-adaptable\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hostinet.com\\\/formacion\\\/tienda-online-comercio-electronico\\\/por-que-tiendas-online-necesitan-diseno-web-adaptable\\\/\",\"url\":\"https:\\\/\\\/www.hostinet.com\\\/formacion\\\/tienda-online-comercio-electronico\\\/por-que-tiendas-online-necesitan-diseno-web-adaptable\\\/\",\"name\":\"\u00bfPor qu\u00e9 las tiendas online necesitan dise\u00f1o web adaptable?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hostinet.com\\\/formacion\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hostinet.com\\\/formacion\\\/tienda-online-comercio-electronico\\\/por-que-tiendas-online-necesitan-diseno-web-adaptable\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hostinet.com\\\/formacion\\\/tienda-online-comercio-electronico\\\/por-que-tiendas-online-necesitan-diseno-web-adaptable\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hostinet.com\\\/formacion\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/por-que-tiendas-online-necesitan-diseno-web-adaptable.jpg\",\"datePublished\":\"2017-11-06T15:19:43+00:00\",\"dateModified\":\"2018-02-12T11:15:10+00:00\",\"description\":\"Las tiendas online con dise\u00f1o web adaptable ofrecen una experiencia de usuario m\u00e1s positiva. 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