{"id":13375,"date":"2015-11-20T12:33:49","date_gmt":"2015-11-20T10:33:49","guid":{"rendered":"https:\/\/www.hostinet.com\/formacion\/?p=13375"},"modified":"2020-07-08T10:01:15","modified_gmt":"2020-07-08T08:01:15","slug":"integra-mailchimp-en-tu-wordpress","status":"publish","type":"post","link":"https:\/\/www.hostinet.com\/formacion\/wordpress\/integra-mailchimp-en-tu-wordpress\/","title":{"rendered":"Integra Mailchimp en tu WordPress"},"content":{"rendered":" <!-- x0 --><div style=\"min-height: 30px; margin-top: 0px; padding-bottom: 7px; z-index: 1;position: relative; float: none;\" class=\"social-container\"><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13377\" src=\"https:\/\/www.hostinet.com\/formacion\/wp-content\/uploads\/2015\/11\/mailchimp-wordpress-600x225.jpg\" alt=\"Integra mailchimp en WordPress\" width=\"600\" height=\"225\" \/><\/p>\n<p>Si tienes <strong>un sitio Web y usas WordPress<\/strong> para administrarlo es posible que quieras gestionar las suscripciones de tus usuarios para mantenerte en contacto con ellos o par promocionar alg\u00fan producto u oferta.<\/p>\n<p>Y si no lo haces es m\u00e1s que recomendable que empieces a hacerlo ya que es <strong>uno de los mejores recursos<\/strong> que tienes al alcance para maximizar sus visitas e ingresos.<\/p>\n<p>El <strong>env\u00edo de newsletter<\/strong> a los usuarios de tu sitio Web es la forma m\u00e1s directa y efectiva que encontrar\u00e1s para ponerte en contacto con ellos.<\/p>\n<p>Puedes indicar desde un cambio de estilo en la Web, una nueva secci\u00f3n o directamente promocionar un producto que te interesa vender. Te sorprender\u00edas de <strong>lo efectivo que puede llegar a ser <\/strong> el env\u00edo de un bolet\u00edn.<\/p>\n<p>La gesti\u00f3n de suscriptores a un <strong>newsletter<\/strong> no tiene porque ser algo tedioso y complicado si usas las herramientas adecuadas.<\/p>\n<p>Puedes gestionar el env\u00edo de emails desde muchas plataformas pero nosotros te vamos a recomendar una de las m\u00e1s populares y efectivas, <strong>Mailchimp<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Mailchimp Monkey Hats (For Cats)\" width=\"650\" height=\"366\" src=\"https:\/\/www.youtube.com\/embed\/XkXDxH5DVmQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Lo mejor de <strong>Mailchimp<\/strong> es que puedes integrarlo perfectamente en tu WordPress y, adem\u00e1s, existen multitud de herramientas disponibles en casi todas las plataformas debido a su popularidad.<\/p>\n<p>Otra de las virtudes de Mailchimp es que <strong>no te va a costar ni 1\u20ac<\/strong> al principio, ya que tiene planes gratuitos si no tienes muchas suscriptores y no realizas muchos env\u00edos al mes. Puedes verlos en su Web <strong><a title=\"Mailchimp\" href=\"http:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mailchimp.com<\/a><\/strong><\/p>\n<h2>Integrar Mailchimp en tu WordPress con ChimpExpress<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13379\" src=\"https:\/\/www.hostinet.com\/formacion\/wp-content\/uploads\/2015\/11\/chimpexpress.jpg\" alt=\"Pluging ChimpEspress\" width=\"542\" height=\"238\" \/><\/p>\n<p>Como hemos comentado antes, una de las mejores cosas que tiene Mailchimp es su popularidad, eso hace que en la mayor\u00eda de las plataformas existan soluciones para Mailchimp y W<strong>ordpress no iba a ser menos.<\/strong><\/p>\n<p>Con el plugin <strong>ChimpExpress<\/strong> conseguiremos integrar y gestionar nuestros usuarios y nuestro WordPress de manera <strong>sencilla, r\u00e1pida y efectiva.<\/strong><\/p>\n<p>Lo primero que tenemos que hacer es buscar el plugin <em>ChimExpress<\/em> la secci\u00f3n de <strong>Plugins de WordPress<\/strong>, instalarlo y activarlo.<\/p>\n<p>Al activarlo veremos que se activa en la barra lateral de nuestro WordPress un nuevo apartado llamado, naturalmente, <strong>ChimpExpress<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13380\" src=\"https:\/\/www.hostinet.com\/formacion\/wp-content\/uploads\/2015\/11\/menu-chimexpress.jpg\" alt=\"Men\u00fa de ChimpExpress\" width=\"594\" height=\"214\" \/><\/p>\n<p>Tambi\u00e9n debemos instalar el <strong>plugin de Mailchimp para WordPress <\/strong>ya que es imprescindible tenerlo instalado para que ChimpExpress pueda trabajar correctamente.<\/p>\n<p>Hacemos lo mismo, lo buscamos en Plugins de WordPress, instalamos y activamos. <strong>Hay muchos plugins relacionados con Mailchimp<\/strong> as\u00ed que si no encontr\u00e1is el <em>original<\/em>, pod\u00e9is descargarlo desde <strong><a title=\"Mailchimp para WordPress\" href=\"https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed<\/a><\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13381\" src=\"https:\/\/www.hostinet.com\/formacion\/wp-content\/uploads\/2015\/11\/mailchimp-para-wordpress.jpg\" alt=\"Plugin mailchimp para wordpress\" width=\"542\" height=\"323\" \/><\/p>\n<p>Cuando tengamos los dos plugins instalados y activados nos vamos a configurar ChimpExpress desde su panel de control. Lo primero que debemos hacer es <strong>conectar con nuestra cuenta de MailChimp<\/strong>. Para eso es imprescindible que tengamos una cuenta de MailChimp. Escoged la gratuita desde <strong><a title=\"Mailchimp suscripci\u00f3n\" href=\"https:\/\/login.mailchimp.com\/signup\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed<\/a><\/strong>.<\/p>\n<p>Como ver\u00e9is el propio plugin os dice que la cuenta es necesaria ya que se necesita una <strong>Clave API<\/strong> para que funcione. La <strong>Clave API<\/strong> la conseguimos desde el panel de control de MailChimp una vez estemos dado de alta. S\u00f3lo son una serie de n\u00fameros y letras que debemos copiar y pegar en la casilla correspondiente.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13382\" src=\"https:\/\/www.hostinet.com\/formacion\/wp-content\/uploads\/2015\/11\/Cuenta-de-Mailchimp-600x93.jpg\" alt=\"Cuenta y clave API de MailChimp\" width=\"600\" height=\"93\" \/><\/p>\n<p>Despu\u00e9s de a\u00f1adirla y guardar los ajustes el estado actual de MailChimp debe de ser de color verde con el texto <strong>Everything&#8217;s Chimpy!<\/strong> para que funcione correctamente.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13383\" src=\"https:\/\/www.hostinet.com\/formacion\/wp-content\/uploads\/2015\/11\/Everythings-Chimpy.jpg\" alt=\"Everything's Chimpy!\" width=\"445\" height=\"98\" \/><\/p>\n<p>Tambi\u00e9n podemos a\u00f1adir los datos del FTP de nuestro Host y el perfil de Google Analytics si quer\u00e9is realizar un seguimiento de las p\u00e1ginas de destino.<\/p>\n<p>Los datos del FTP son necesario <strong>si ChimpExpress necesita escribir alg\u00fan archivo en el servidor<\/strong>. Si no los ponemos y los necesita nos lo pedir\u00e1 m\u00e1s tarde.<\/p>\n<p>Cuando tengamos todos los datos vamos al panel de control de ChimpExpress donde nos dar\u00e1 la opci\u00f3n de <strong>importar los datos de nuestra cuenta de MailChimp<\/strong> o la de crear un email para enviarlo a MailChimp.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13384\" src=\"https:\/\/www.hostinet.com\/formacion\/wp-content\/uploads\/2015\/11\/Importar-datos-600x284.jpg\" alt=\"Importar datos o componer un email en ChimpMail \" width=\"600\" height=\"284\" \/><\/p>\n<p>Las posibilidades son enormes y es muy f\u00e1cil gestionar la lista de suscriptores y enviar newsletter con estas herramientas. <strong>Crea tu cuenta gratuita de MailChimp, crea tus listas y prueba ChimpExpress<\/strong>, te sorprender\u00e1 lo f\u00e1cil que pueden ser las cosas con las herramientas adecuadas.<\/p>\n<hr \/>\n<p>En <strong>Hostinet<\/strong> ponemos a disposici\u00f3n de nuestros clientes un <strong><a title=\"Hosting WordPress\" href=\"https:\/\/www.hostinet.com\/hosting-web\/hosting-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">hosting WordPress<\/a><\/strong> con un soporte t\u00e9cnico especializado para que puedas crear tu blog con WordPress sin ninguna complicaci\u00f3n t\u00e9cnica. Puedes preocuparte de los contenidos que quieres en tu blog y <strong>nosotros nos encargaremos del soporte t\u00e9cnico.<\/strong><\/p>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"><a href=\"https:\/\/www.hostinet.com\/hosting-wordpress\/\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.hostinet.com\/formacion\/wp-content\/uploads\/2026\/03\/banner_hosting_wordpress.jpg\" alt=\"Hosting WordPress\"><\/a><\/p>\n<div style=\"min-height: 30px; margin-top: 0px; padding-bottom: 7px; z-index: 1;position: relative; float: none;\" class=\"social-container\"><\/div> <!-- x1 -->","protected":false},"excerpt":{"rendered":"<p>Si tienes un sitio Web y usas WordPress para administrarlo es posible que quieras gestionar las suscripciones de tus usuarios para mantenerte en contacto con ellos o par promocionar alg\u00fan producto u oferta. Y si no lo haces es m\u00e1s que recomendable que empieces a hacerlo ya que es uno\u2026 <\/p>\n<div class=\"post-more\">\n<p><a class=\"btn button\" href=\"https:\/\/www.hostinet.com\/formacion\/wordpress\/integra-mailchimp-en-tu-wordpress\/\">Sigue leyendo &rarr;<\/a><\/p>\n<\/div>\n","protected":false},"author":14,"featured_media":13377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1939,1783],"tags":[],"class_list":["post-13375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plugins","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Integra Mailchimp en tu Wordpress - Con ChimpExpress<\/title>\n<meta name=\"description\" content=\"Integrar Mailchimp en tu Wordpress es m\u00e1s f\u00e1cil de lo que piensas gracias a ChimpExpress. Aprende a gestionar tus listas de suscriptores y enviar boletines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostinet.com\/formacion\/wordpress\/integra-mailchimp-en-tu-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integra Mailchimp en tu Wordpress - Con ChimpExpress\" \/>\n<meta property=\"og:description\" content=\"Integrar Mailchimp en tu Wordpress es m\u00e1s f\u00e1cil de lo que piensas gracias a ChimpExpress. 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